WASTED GERMAN YOUTH   Shop

mein brand, mein Shop, mein block.

“Shop is the window to the world for me the artist, the brand and the business.”
paul snowden’s WASTED GERMAN YOUTH flagship store ‘Shop’ opens in berlin, april 16th, 2010.

mein brand
as history has it “i was sitting some sunday morning, in the garden at tresor, it was love parade, it
was hot and the buzz was very good and all around, me, everyone, so super wang. i turned to my friend
and said… these kids, all so fucked up. all of them, so off their fuckin faces. just wasted german youth.
its just… wasted german youth” and there it was…

mein Shop
after online sales and selected stores opening a WASTED GERMAN YOUTH store was the next logical step.
it serves as retail area, presentation and gallery space, office and studio and generally somewhere
to hang out.

mein block
Shop presents the 5 pillars of the WASTED GERMAN YOUTH imperium:
         1. the WASTED GERMAN YOUTH brand — the fashion, the products and things
         2. things i did — tshirts, record sleeves and other stuff designed from paul snowden
         3. people i know — things i love from friends i like
         4. THE KIDS WANT TECHNO — the partys. yes, the partys
         5. anti WASTED GERMAN YOUTH — the charity and benefit projects

the probably necessary spoken in 3rd person marketing wank
…that was 1999. 6 years later the time was right for a logo and some stickers, the first tshirts were
printed up and crazily enough history was written. paul came up with the now-iconic wonky black lines and
the contrasting white letters in his font, ‘futura extra-bold condensed’, and a t-shirt-classic was born.
the look and the message was hardcore, honest and tough. WASTED GERMAN YOUTH had captured the moment
and most importantly, made it appear totally effortless. what paul snowden actually created with
WASTED GERMAN YOUTH is something that can only happen once, maybe twice, in any designer’s career.
it’s not just about being in ‘the right place at the right time’, it’s about understanding the times and
the people and delivering a message which says it all. that is exactly what WASTED GERMAN YOUTH accomplished.
from a literally handprinted bedroom operation to a worldwide design and pop culture phenomenon.

         *WASTED GERMAN YOUTH Shop*     memhard strasse 1     10178 berlin